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Game Co 

A global gaming company operating in key markets including America, Europe, Japan, and other regions. The company provides a diverse array of games for sale or rent across multiple categories

Objective

Analyze historical game sales data to identify trends, predict market reception for upcoming games, and inform strategic release decisions.

Data

  • Sales data from VGChartz

  • Includes physical games sales data from 1980-2016

  • VGZChartz’s data collection methodology

  • Project brief

Skills

  • Grouping and summerizing data in Excel.

  • Data cleansing

  • Performing descriptive analysis

  • Visualizing and presenting results

Tools

  • Microsoft Excel

  • Microsoft PowerPoint

Physical video game sales have been declining. 

 

Sales in 2016 are 90% lower than in 2008,the peak of game sales.

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GameCo’s executives assumed that sales for the various geographic regions have stayed the same overtime.

However, the sales data of different geographical regions from 2010 to 2016 has been on a decline.

If we see the sales data for the year 2016- Action, Sports and Shooter genre games are in high demand and the sales are high for these genres of games.

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Regional sales have fluctuated over time.

While North America typically dominates

the market, Europe surpassed it in 2016,

capturing 38% of sales.

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In 2016, the PS4 achieved the highest game sales.While most platforms experience a short period of high sales before declining, the PC stands as an exception, consistently maintaining a smaller market share, accounting for only

2.89% of all sales.

Conclusions & Recommendations

Regional Disparity

The analysis likely revealed significant regional variations in game sales, highlighting the importance of region-specific marketing strategies

Platform Dominance

Certain platforms like action, shooter, sports emerged as dominant players in specific regions, indicating a need to prioritize development and marketing efforts for those platforms

Competetive Analysis

Continuously monitor the competitive landscape and adjust strategies accordingly to maintain a competitive edge

Targeted Marketing

Implement region-specific marketing campaigns tailored to the unique preferences and behaviours of gamers in each region

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